Now, a few notes about 'releases' -- First, it should look professional and follow the usual format of a media release, with contact information up front and a release date (if time sensitive). The body ought to look like a regular news story, in format and language, without puffery or self-congratulatory statements. You have to imagine someone else - a sympathetic reporter, perhaps- writing the thing on your behalf. So it will be kindly disposed, yet have an objective tone, referring to you, the author, in third person ("I am SO excited to announce that my new book is FINALLY being published and I'm sure you'll LOVE it!" won't do).
Most newspapers prefer to receive "Press Releases" online and their sites might do away with all your paragraphing/formatting. That's ok. The important thing is to send it and provide a link to your web site where they can copy/paste to their liking.
OK, here is the Media Release (without some of the italics and a few other formatting things). Besides serving as a model for your own PR, I invite you to copy and paste and forward it hither and yon, to thine kith and kin, maybe to your own local newspapers and radio stations, bloggers, whoever - please!
For Immediate Release
Novelist John Desjarlais has “the usual suspects” in his contemporary small-town mystery Bleeder: a smart amateur sleuth, a cunning villain, baffled police and colorful locals. But in considering the mysterious death of a stigmatic priest – a priest bearing the wounds of the crucified Christ – Desjarlais explores ‘higher mysteries.’
In Bleeder, classics professor Reed Stubblefield, wounded in a school shooting, retreats to a cabin in rural Illinois to recover and to write a book on Aristotle in peace. But the town of River Falls is filled with the ill and infirm -- all seeking the healing touch of the town’s new parish priest, reputed to be a stigmatic.
Once Reed becomes the prime “person of interest” in the mysterious death, he seeks the truth with the help of Aristotle’s logic. But not everyone in town wants this mystery solved.
Desjarlais’ medieval thriller, Relics, set in Crusader Palestine, was re-issued by Thomas Nelson Publishers in May this year and is available at Amazon.com.
Readers may visit http://www.johndesjarlais.com/ for reviews, photos, links related to the novel, and interaction with the author. A 30-second YouTube trailer is at http://www.youtube.com/watch?v=ht1OnlLnwKo.